The Story Behind Bella, The Hoppy Unicorn

Adam Hess

Bella, the Hoppy Unicorn, was born from a coincidence of mistaken identity and a quest for a fun name for my home brewery! One fateful afternoon, my niece mistook the Led Zeppelin design on my shirt for the magical beast, exclaiming, “Uncle Adam loves unicorns too!” Of course, like any good uncle I rolled with it and heartily agreed! The Hoppy Unicorn soon followed, with Bella appearing as the mascot on the labels of my original brews. Bella’s original design features wings inspired by that Zeppelin shirt, and over time The Hoppy Unicorn has developed as more than just a brewery mascot to bring fun and joy to everyone!

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